Googling isn’t what it used to be.
Have your books dropped out of the top-tier search results on Amazon, BN.com, and Google? If so, they’re becoming harder for readers to find—and therefore less likely to be purchased.
The immense volume of content on the web today has created immense competition for the prominence of a first-page search result.
Whether you’re marketing ink-and-paper books or eBooks, your tactics have to be reinvented for the digital marketplace. And those marketing tactics must be regularly assessed and optimized to remain effective.
Lost and found
BookBeacon is the difference between getting lost or being found online. Aptara helps authors and publishers improve the digital BookBeacon of their products, also known as search engine optimization (SEO), by:
1. Identifying, implementing, and regularly updating SEO metadata
2. Adopting Internet-appropriate cover designs and eye-catching thumbnails that attract web-browsing consumers
3. Employing social media techniques to improve SEO
4. Promoting online communities organized around your authors
BookBeacon, Aptara’s new custom discoverability tool, accelerates SEO by examining—in real time—the searches of millions of web users to identify and update the appropriate metadata.
Algorithms identify keywords and metadata based on your books’ content and subject matter. Then that metadata is cross-pollinated with trending contemporaneous searches. And because those data and keywords must be updated continually, we provide you with immediate, ongoing feedback on what those changes should be—and execute them for you, if you prefer.
You’ll know you’re getting results because BookBeacon tracks the increase in page rank, providing you with a straightforward way to demonstrate ROI.
By partnering with Aptara, the Internet becomes a revenue-producing engine rather than just another sales and distribution channel.